From Campaign Execution to an Ongoing Digital Partnership
For more than four years, Technyx has worked side-by-side with Philip Morris International (PMI), supporting its teams with creative, technical and digital execution across campaigns, communications and regional requirements.
Supporting a global brand with continuous digital execution
For a global organization operating across multiple markets, digital campaign execution needs to be fast, consistent and precise.
PMI needed a reliable team that could work closely with its internal teams, understand its brand and ways of working, and handle the ongoing execution required across campaigns and communications.
The requirement wasn't simply to deliver individual projects. It was to have a team that could become a dependable extension of the organization and support its day-to-day digital needs.
Why companies choose Technyx.
Technyx works directly alongside PMI's teams, taking ownership of the creative and technical execution of high-impact digital campaigns.
Working within PMI's cloud environment, our team combines creative design, frontend development and campaign execution to deliver work that is aligned with PMI's brand and tailored to regional and local requirements.
This allows PMI's teams to stay focused on strategy and driving results while Technyx manages the execution layer.
Creative Design & Frontend
Designing and technically building pixel-perfect digital experiences, including emailers, newsletters and interactive HTML.
Campaign Execution
Executing CRM campaigns through Salesforce Marketing Cloud, from creative and technical builds through to campaign-ready delivery.
Localization & Multi-Market Support
Adapting campaigns to meet the requirements of different markets while maintaining brand consistency.
Motion & Interactive Experiences
Creating motion graphics and interactive or gamified HTML experiences for engaging digital communications.
Design System Support
Working within PMI's Figma design ecosystem and supporting the migration and application of design systems across ongoing digital production.
From creative design to technical execution
Our ongoing engagement covers a broad range of digital campaign and experience requirements.
High-volume delivery across multiple markets
The partnership operates at a significant ongoing volume, supporting PMI's teams across five marketing regions.
One brand. Multiple markets. Localized execution.
Technyx supports PMI's digital requirements across regional and local markets, including UAE, KSA, Kuwait and Bahrain.
Each campaign is adapted to the specific market requirement while maintaining consistency with the broader brand experience.
Creative work powered by technical execution
The engagement combines creative production with the technical capabilities required to deliver digital campaigns at scale.
- Salesforce Marketing Cloud
- CRM campaign execution and digital communications.
- Figma Design Ecosystem
- Design system and creative workflow support.
- Interactive & Gamified HTML
- Rich, engaging digital experiences beyond standard email execution.
- Advanced Frontend Solutions
- Pixel-perfect implementation of campaign designs and digital experiences.
More than a vendor. A team that knows the brand.
After more than four years of continuous collaboration, Technyx has developed a deep understanding of PMI's brand, workflows and digital execution requirements.
The relationship has evolved beyond individual campaign requests into an ongoing partnership where the team can respond to day-to-day requirements, support multiple markets and take on additional activities as needs arise.
For PMI, this means having a reliable digital execution capability that works closely with its internal teams — without having to build and manage every capability in-house.
A Partnership Built to Continue
What started around campaign execution has grown into a long-term digital partnership.
Technyx continues to work alongside PMI's teams, supporting the ongoing flow of digital requirements and helping turn brand and campaign strategies into consistent, high-quality digital experiences.
Ready to Build?.
Our senior architects work directly with your leadership to define technical roadmaps, audit legacy systems, and identify high-impact innovation opportunities.